Starting this spring, companies will be able to selectively target Facebook’s members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos.
This could be a major evolutionary step for online marketing, or it may backfire on Facebook and cause major PR problems. I’m thinking it will work out.
Recently I’ve become a big fan of Pandora, a new style of customizable streaming internet radio.
The strange thing is, their banner ad links never work in Safari on the macs I’ve tested. They just keeps trying to load and eventually times out. They work fine in Firefox for mac and on IE and Firefox for PC. Strange. I wonder if others are having this issue.
I just got this great Nokia ad forwarded to me from a coworker. It grasps powerful images and pulls them into the present in a beautiful and inspiring way.
Apple Inc. never ceases to amaze. Their current advertisement at nytimes.com is a humorous and creative marketing concept that leverages an even better online media buy. Props to Apple.
