Marketing, Technology & Business 2.0
Social Media: Conversation or Method for Message Pushing?
An old coworker from Digitas posted an great commentary on his blog regarding ESPN’s new Twitter policy for employees that I thought related to my last comment regarding Social Media being a platform for conversations, not a way to push messages.
In his post he analyzes ESPN’s new policy that doesn’t allow employees to post to twitter without approval. Why was this a wrong move? Jon hits the nail on the head after the jump.
| This entry was posted by Josh on August 5, 2009 at 10:17 am, and is filed under Business 2.0, Marketing Smarts. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 6 months ago
I could see certain guidelines being appropriate, but a blanket prohibition on posting without approval seems kind of extreme and stifling (just when the Millenial Generation data shows quality of life is more important at jobs than the salary).