Marketing, Technology & Business 2.0
To Lead Overall Brand Strategy, Digital Shops Have Much to Do
Megan McIlroy at Adage.com believed "digital agencies need to develop four core capabilities, according to the report: measurement and analytics, audience research, cross-channel integration and social media" if they want to lead brand strategy."
To Lead Overall Brand Strategy, Digital Shops Have Much to Do
| This entry was posted by Josh on December 4, 2007 at 1:55 pm, and is filed under Consulting, Marketing Smarts. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
