Walgreens: A Thoughtful Response Last week I analyzed Walgreens' use of Facebook and how they were potentially harming their brand through the current strategy. Since then, I received a post comment from a Walgreens representative that...
Walgreens: Brand Pirates Welcome! Walgreens, the second largest drugstore in America, is pulling a two-face on Facebook and that says something about their online branding strategy: Brand Pirates Welcome!
In a world where everyone...