Marketing, Technology & Business 2.0
Marketing Smarts
Marketing is all about communication and perception. Do both well.
Digitas Shoots For Photo Enthusiasts With Samsung Camera Phone Campaign
Dec 19th
DIGITAS IS AT THE HELM of a recently launched Euro-centric campaign for Samsung’s G800 mobile phone–a promotion aimed at showcasing the phone’s 3x optical zoom camera and its ability to get up close without degrading image quality. To court photography enthusiasts and a demographic Samsung has deemed "trendsetters," Publicis’ digital boutique tapped JPG Magazine to add rich media, video and social networking elements to the campaign. The trendsetters were defined as communicators, bloggers and online content creators: "People who want the next cool thing because of what it can do for them with the features it has, not just because it’s cool," according to Christopher Ray, vice president and associate director of marketing for Digitas.
To Lead Overall Brand Strategy, Digital Shops Have Much to Do
Dec 4th
Megan McIlroy at Adage.com believed "digital agencies need to develop four core capabilities, according to the report: measurement and analytics, audience research, cross-channel integration and social media" if they want to lead brand strategy."
To Lead Overall Brand Strategy, Digital Shops Have Much to Do
Ant Fight Club
Nov 9th
Check out this Ant Fight Club facebook app sponsored by the Samsung G800 mobile camera phone marketing campaign. It’s really fun. Join, invite friends, and kick some abdomen!
